Zen Energy Faces Challenges Amid Wind Shortage

Zen Energy’s transition to renewables has hit turbulence, with a wind drought and market volatility affecting its financial position

Zen Energy’s transition to renewables has hit turbulence, with a wind drought and market volatility affecting its financial position. The company, which had been relying heavily on wind power, was forced to buy electricity at high spot market prices in 2024, putting pressure on its bottom line. A recent $43 million investment from HD Renewable Energy aims to strengthen its operations with large-scale battery storage, but concerns remain about long-term viability.


Zen Energy, established in 2017, focused on providing renewable electricity to businesses and councils across Australia. Initially part of a larger corporate group, it later became independent and pursued an ambitious expansion strategy. The company’s model relied on power purchase agreements with renewable energy developers to supply customers with green electricity at competitive rates.


However, a significant wind shortage in early 2024 forced Zen to purchase electricity from the spot market, where prices exceeded $150 per megawatt-hour. This hit Zen hard, along with global energy company Iberdrola, which had taken a similar market approach. Compounding the problem, Zen’s existing long-term deals made it more difficult to pivot quickly. Despite attempts to restructure, the company reported a $51.9 million loss last year.


Looking ahead, Zen’s success hinges on how well it adapts to the increasingly complex energy landscape. The addition of battery storage may buffer against supply fluctuations, but uncertainties around electricity prices and long-term contracts remain. With Australia pushing to meet its 82% renewables target by 2030, companies like Zen face both opportunities and risks in the evolving market.