Woolworths Reshapes Leadership to Regain Market Edge

Woolworths is restructuring its supermarket leadership team to place greater emphasis on fresh food, improve operational efficiency and recover market share recently lost to rivals like Coles and Aldi.

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Pick & Scroll News
July 01, 2025

Woolworths is restructuring its supermarket leadership team to place greater emphasis on fresh food, improve operational efficiency and recover market share recently lost to rivals like Coles and Aldi. These changes aim to realign the retail strategy but may also bring internal challenges. The company is currently investing heavily in its home-brand range and planning cost reductions with a goal of saving up to $500 million in the coming months.


The retailer is under increasing competitive pressure while also facing narrowing margins. Since taking over as CEO last September, the current leader has made several strategic adjustments. These include closing non-performing ventures such as the online marketplace MyDeal, reducing the number of available products and promising to cut grocery prices by 10% on nearly 400 home-brand items. These actions reflect a broader goal of simplifying the business and improving the customer experience.


As part of the leadership shake-up, Woolworths has temporarily reassigned its long-serving supermarkets leader and brought in new executives to oversee fresh food and grocery divisions. These changes are intended to not only manage daily retail activities but also increase profitability amid intensifying competition. One new appointment will be responsible for all fresh food products, while another experienced retailer has returned to lead supplier negotiations and enhance the value of essential items.


From a broader perspective, Woolworths appears to be focused on becoming more streamlined and responsive. The company has allocated $100 million to update its home-brand offerings and strengthen integration with suppliers such as Greenstock, its in-house meat production business. At the same time, divisions like Big W are under review. Analysts suggest the underperforming chain could be sold for between $200 million and $400 million. The outcome of these changes is expected to unfold gradually over the next few financial quarters.