Tech Giants Challenge Australia’s Teen Social Media Ban

TikTok’s efforts to reverse an upcoming Australian ban on users under 16 reflect how major tech companies are working to maintain access, though their tactics may conflict with growing government efforts to better protect children online. With stricter platform access laws set to take effect by the end of 2024, social media companies are increasing the pressure through large advertising campaigns and intense lobbying.

In December, the federal government approved a law that prevents users under 16 from joining platforms such as TikTok, Facebook, Instagram and Snapchat. YouTube received an exemption due to its educational value, which triggered criticism from other platforms. In response, companies have begun investing heavily to influence both public opinion and lawmakers. TikTok alone paid tens of thousands of dollars for full-page ads in a major national newspaper to highlight the platform’s educational benefits.

The lobbying extends beyond teen access to social platforms. It is also linked to ongoing disputes over the media bargaining code, which would require tech companies like Facebook and Google to compensate media outlets for using their content. These issues are connected and are unfolding alongside shifting political alliances, particularly in the United States where some tech companies face less regulatory pressure.

So far, this has led to an intensifying standoff. Tech companies say the bans are inconsistent and lack solid evidence, while the government stays focused on the risks that social media may pose to young users. The final outcome of the law, including which platforms will be affected, could influence global tech policy for years to come.

Source: The Australian, UNICEF Australia, Amnesty International Australia