Sonos Aims for Longevity with Headphone Update

Sonos is relying on smarter software to reinforce its reputation for high-quality hardware as it rolls out a significant update to its Ace headphones. Instead of launching a new model, the company is working to show that it has learned from past technology missteps while staying committed to performance and sustainability.

The US-based audio brand is still recovering from a major backlash that followed a flawed app update last year. Many users were left unable to operate their devices, causing widespread frustration. That incident prompted changes in leadership, and the company has since adjusted its approach under new management. The new direction focuses on long-term product support rather than frequent hardware releases.

Rather than releasing a new version of its $699 Sonos Ace headphones, now being offered for $499 during a sale, the company introduced a free software update with several key features. These include improved noise cancellation, better microphone performance for clearer calls and the ability to connect two headphones to a single soundbar. One of the standout updates is TrueCinema 3D Sound, which adjusts playback to suit the acoustics of your room and creates a more immersive experience.

The update suggests that Sonos is moving toward a strategy similar to Apple, with fewer hardware changes and longer product life cycles. While other companies release new headphone models every year, Sonos is betting that smarter software can keep products feeling new without requiring users to buy replacements. This approach appears to be about more than saving money. It also sends a message about sustainability and trust in the brand.

Sonos hopes to grow by strengthening its audio ecosystem. The company believes its wireless products work better together, motivating existing customers to add more Sonos gear and recommend the brand to others instead of constantly replacing devices.

Source: The Australian, Sonos Community, CNBC TV18