Endeavour Delays Tech Split from Woolworths

Endeavour Group has delayed its long-planned technology separation from Woolworths, now targeting completion by 2030. The move may simplify operations in the short term but increases the risk of continued reliance on its former parent.

Originally demerged from Woolworths in 2021, Endeavour became a standalone ASX-listed company. It operates the Dan Murphy’s and BWS liquor chains, owns hundreds of pubs and runs several wineries. Despite the separation, Endeavour has remained dependent on Woolworths for essential operational support, especially in technology.

In recent years, the company has invested heavily in its "One Endeavour" program, which aimed to fully separate its technology systems from Woolworths. So far, only the HR and payroll components have been completed. Other functions, such as inventory management and in-store tech, still rely on Woolworths. These services will now continue under contract until 2030.

The total cost of the program could reach $570 million. Endeavour has already spent over $168 million on the initiative.

The delayed separation reflects a shift toward short-term cost control and operational efficiency. This comes during a period of leadership changes and stagnant growth. The company’s share price dropped to a multi-year low of $3.83 earlier this year but has since recovered to about $4.14.

Endeavour appears to be prioritising stability over independence for the time being.

Source: Australian Financial Review, ITNews, Woolworths Group Newsroom

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