Australians' Surprising Views on Business Influence

Australians view businesses like Coles and Woolworths more positively than the federal government, but their opinions on companies like Qantas are more divided. An ongoing poll reveals shifting public views on corporate roles in society, ethics and influence.

Australians increasingly respect businesses for delivering quality products, creating jobs, and driving innovation. According to a recent survey of 1,063 people, Coles and Woolworths receive high praise, with nearly twice as many respondents saying these companies positively impact their lives compared to the federal government (PwC). However, Qantas stands in uncertain territory, with half of the respondents unsure about the airline's influence following a challenging few years.

At the same time, public attitudes about corporate social responsibility highlight lingering tensions. While most Australians agree businesses should prioritise profits for shareholders, about one in four prefer companies to steer clear of diversity and inclusion (DEI) initiatives. Likewise, 37% believe corporations shouldn't take public stances on social issues, likely influenced by debates such as the fallout from brands supporting the unsuccessful Indigenous Voice to Parliament referendum in 2023 (KPMG).

Another significant area of debate involves banks’ lending practices. A push from the opposition to require banks to loan to all environmentally sustainable firms has sparked discussions. Although most Australians support lending to forestry, coal and gas industries, areas like social media companies and gambling firms face resistance, with 60% opposing loans for gaming-related businesses (KPMG).

In general, Australians appear selective about which brands they trust in their lives, with Google emerging as a standout. Two-thirds of respondents see the tech giant as a positive influence, even surpassing local cafés in perceptions of favourability. Qantas, meanwhile, continues to struggle, scoring only about one-third support for positive impact, but with half of participants withholding judgment, the airline has room to rebuild its reputation.

Overall, the findings suggest Australians appreciate practicality and measurable value when forming opinions about business roles, even as debates over corporate ethics and societal influence rage on. The results also underline declining trust in public institutions, as fewer Australians report positive experiences with government leadership (OECD).

Source: Australian Financial Review